"The core brand idea is a 'Window to the World'," he said. The BBC Studios Creative team is headed up by ECD Nick Meikle, who said the team wanted to elevate the heritage of the circular device within the current brand, to give it real purpose and dimension. The new look has already started to roll out globally across all platforms. This suite of brand-new logos and assets reference a circular device that captures content and stories, representing the “Window to the World” and transporting viewers out of their surroundings into realms of infinite wonder. The new creative refresh, developed by the BBC Studios Creative team, celebrates the premium brand and reflects on some of the content that has been created and broadcast globally, including Blue Planet II, Frozen Planet II and The Green Planet. I just hope we realise that that is the case.BBC Earth on Foxtel and Fetch has got a new on-air look as part of a global rebrand with a new suite of channel branding elements.īBC Earth shares and celebrates the incredible wonders of our universe, taking viewers on a journey of discovery - from the smallest creature under the microscope to the limitless expanses of space. For the first time in 500 million years, one species has the future in the palm of its hands.
“But what we actually do here – and in the middle of Asia – has direct effect on the oceans and what the oceans do affects us. “We may think we live a long way from the oceans,” he told the premiere. Their remarkable recovery is put down to effective regulation and fisheries management, after the collapse of stocks led them to commercial extinction in the sixties.Īttenborough is keen that we, his viewers, accept that we have a responsibility for the changing oceans. We are taken to Norwegian fjords to see humpback whales and orcas, drawn there every year by billions of herring. The changes in the oceans are not all gloomy. “There’s a shot of the young being fed, and what comes out of the mouth of the beak of the adult? Not sand-eels, not fish, not squid… it’s plastic.
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It’s an issue that he recently told Unearthedhe finds “heartbreaking”, recalling a sequence in the series in which an albatross feeds plastic, unsuspectingly, to its chick. Percy’s intelligence isn’t the only marine phenomenon in the series that is challenging scientific understanding we are exposed to many others that are spawning new scientific research.
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The team track him on his daily mission to crack open his clam, using the coral as an anvil. Percy can use tools and does so repeatedly. Next we dive down to the rainbow landscape of the Great Barrier Reef to meet Percy the tuskfish. I’ll let you put the odds on the likely victor. It’s a giant trevally: a fish that hunts alone, looks like a bulldog and has the ability to calculate the altitude and trajectory of a bird, at speed. The central battle of the first Blue Planet episode is in South African seas, and it’s bird versus fish. We have seen tragedies happen because of plastic Remember the iguana’s miraculous escape from a mass snake hunt in Planet Earth Two? Or the fight between the lions and a lonely giraffe? It’s a compendium of a four-year adventure that has taken in 39 countries on 125 expeditions.
The series is Attenborough’s return to a world that covers 70% of the planet’s surface.
After 16 years away, Blue Planet Two will be back on our screens on Sunday 29 October on BBC1.
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